Sooner or later, a crisis will occur at every business or organization. How you deal with it can have a lasting impact on your future. As our speaker shares real-life examples of crisis management, you’ll learn the simple rules of crisis communication that can help you effectively address just about any crisis.


Susan Finco is the owner/president of Leonard & Finco Public Relations, Inc., a full-service PR/Communication firm known for its expertise in issues management, media, branding and crisis management. She has handled crisis situations large and small, ranging from national product recalls to social media blowups and everything in between. Susan is also active in her profession and community serving on numerous corporate and nonprofit boards. Among them, the Green Bay Packers Board of Directors, where she is Lead Director, Vice President and serves on the Executive Committee.